David Peltier Creative & Art Direction
Special Offers
Came Early This Year
Integrated campaigns to support Black Friday and Christmas sales moments, from Key Visuals…
Every years, in order to support hot sales moments, we designed integrated campaigns to highlight all the promotional offers available to our consumers.
From key visual, to digital and e-commerce assets, through TV commercials, promotional endcuts and ending with special events in stores, it is a whole set of assets made available to countries to enable them to take advantage of these key sales moments.
…to TV commercials, video endcuts…
It was important for us to support the brand tonality, and more than that, being aligned it with these specials moments of the years.
So, on top of producing the traditional promotional key visual, we also developed a whole creative tonality, aligned with the IMC and those special moments of the year to install the brand.
…to digital assets…
Media communication plan, paid and organic for social media platforms… We produced all the assets needed to support the sales offers.
Following our consumers all along its consumer journey, spreading contents and offers. Being able to invite him to discover more, to discover his good deal!
…to retails.
It was important for us to be able to invite our consumers to enjoy a whole unique experience and to discover our special offers and testing our products in real life.
So, we developed a whole set of assets to allow each of our stores and corners to enjoy these campaigns.
A unified Creative Direction,
from Black Friday to Christmas
To support our sales efforts, it was important to have a consistent creative approach between Black Friday and XMas moments.
For that we decided to develop a global ( but with some slighlt nuances ) creative approach between Black Friday and Xmas in order to install into consumer mind, the brand and sales offer consistency.
Year after year, an assets strategy designed
to be fully integrated into the IMC
One of the most important aspect of our creative approach was to be able in install those creative assets into the IMC.
This is why we decided to align our IMC creative approach to our sales offer campaign to have a consistent dialogue with our consumers.
