Straight

Down the Line

French Open Tennis Tournaments
Integrated Campaigns Aces

OPPO celebrates the third year as global premium partner of Roland-Garros by launching “Play with Heart” campaign to convey the shared passion of playing tennis and creating technology.

We wanted to celebrate this moment by inviting young generation to discover this sport and supporting them.

Breaking the wall with Wall Of Heart

Together with French NGO "Fête le Mur" OPPO held an event for 10 kids to train on the Simonne Mathieu court with a tennis player and paint a mural with a street artist Tim Marsh.

The event was enjoyed and praised by the NGO, FFT, Tatiana Golovin, former tennis player and ambassador of NGO, and the kids. The event is the starting point of “Wall of Heart” campaign, which is connected to building humanistic image.

A moment of sharing
on and around the tennis court

An entire ecosystem has been put in place to allow our guests to experience a unique and memorable tennis moment.

From on-site hospitality, to VIP booth and of course during special events…it's a whole journey we have developed, on the theme of the passion for tennis and sport.

A complete ecosystem to support the campaign and the partnership.

In order to enjoy this critical moment , we developed a whole assets strategy to spread our campaign and our partnership with French Open.

In order to have a smooth web to store experience, all of our stores and corners were dressed with our campaign assets. On some of the most strategic corners, we also developed some specific experiences around tennis and technologie.

Integrating all touchpoints

In order to complete the experience that we have developed for this campaign, it was obvious for us to also involve our partners.

We were thus able to organize mini events at points of sale and offer activities allowing consumers to discover our brand and our products through this campaign.

360° assets strategy

580 OPPO billboards and 65 OPPO TVC during live matches including finals, 109 published social posts, 3.64M impressions, 19,713 interactions and 5.14M video views… Thanks to our asset strategy, we were able to reach a very large number of new consumers.

Richness and simplicity of the message, diversity of content, consideration of all touch points of the consumer journey, measurement and retargeting strategy. Everything was put in place to allow this campaign to live and perform throughout the duration of the Roland Garros event.