David Peltier Creative & Art Direction
MUSIC VIDEO GIMS & VITAA SHOT ON OPPO
Two
Big Stars
One Emotion
Behind every star, an emotion
For the launch of its new range of OPPO Reno6 smartphones, we decided to brought together an iconic french musical duo who had not shared the microphone for years: Gims and Vitaa.
The two artists have created an exclusive piece, which encourages capturing emotions, bringing to life the signature of the campaign “Behind every portrait, an emotion”.
An integrated campaign with full stack artists
The music video for the song "Prends ma main" was shot entirely with a Reno6 smartphone, thus showing all creative souls that they could produce professional content with a tool that fits in their pocket.
1 star, 2 stars, 3 stars,
30 millions stars
After a teasing phase, the campaign was launched with the release of the clip, then deployed in social media, events, TV, digital and POS. More than 30 million people have been reached by this 360° device.
