David Peltier & Friends
CO-BRANDINGS NATIONAL GEOGRAPHIC x OPPO
Inviting People
to Explore the World
To make a long story short
Creative & Design Direction & Management
Lead Creative Strategy
Set up and management of the creative team:
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Michaela Skovranova (Antarctica), Keith Ladzinski (Mojave desert), Kiliii Yuyan ( Iceland), National Geographic talents.
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Dave May (Antarctica) and Chris Burkard (Mojave desert and Iceland) videos productions.
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BRZ Studio, creative agency.
Great Stories Shared by Great Explorers
Captured by Great Products
Sharing same values of explorations and innovations, OPPO and the standard bearer for the exploration of our planet, National Geographic, decided to partner to create unique and amazing contents.
From Antarctica with Michaela Skovranova, to Iceland with Kiliii Yuyan via Mojave desert with Keith Ladzinski they shared unique stories to create awarness and brand trust around the OPPO flagship: the FindX series.
Through sharing a unique experience,
using technological innovations.
National Geographic and its tradition of photographers experienced in the hazards of their explorations, allowed us to put the innovations of the FindX range to the test but also to demonstrate its great qualities. All this with the National Geographic philosophy: Sharing a great story of exploration.
It was important for us to also be able to share behind the scene of these stories. Share moments of genius to successfully capture the crucial moment. Share how the technological innovations of the FindX range have helped to create incredible photos and videos. The best combination of photographer's talent and the best of technology.
A truly immersive experience,
from Key Visuals to KSP assets.
It was not just about producing magnificent content, it was important for us to have an integrated vision of the campaigns and thus develop all the assets necessary to set up an effective and immersive campaign.
The innovations at the service of
the talent of the National Geographic Photographers.
We developed all the assets respecting the tone and concept of the campaign, but also respecting the philosophy of National Geographic. This is how we were able to develop a consistent story over 3 years and thus install the FindX and OPPO range in the continuity of the great name that is National Geographic.
An integrated strategy with localization in mind.
We have developed for each campaign all the assets necessary for the countries: Website, banners, different video formats, KSP videos, assets for social networks… While inviting countries to join the campaigns locally by inviting local influencers to come and reinforce the effectiveness of communication strategy.
